[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.erania.sk\/spolocnost-google-meni-pravidla-nakupu-volebnych-reklam\/#Article","mainEntityOfPage":"https:\/\/www.erania.sk\/spolocnost-google-meni-pravidla-nakupu-volebnych-reklam\/","headline":"Spolo\u010dnos\u0165 Google men\u00ed pravidl\u00e1 n\u00e1kupu volebn\u00fdch rekl\u00e1m","name":"Spolo\u010dnos\u0165 Google men\u00ed pravidl\u00e1 n\u00e1kupu volebn\u00fdch rekl\u00e1m","description":"Dopyt je s\u00fa\u010das\u0165ou aktualiz\u00e1cie svojich polit\u00edk, ktor\u00e9 sa sna\u017eia o to, aby politick\u00e9 reklamy boli &#8222;transparentnej\u0161ie&#8220;. Firmy soci\u00e1lnych m\u00e9di\u00ed aktualizovali svoje politiky v d\u00f4sledku zistenia, \u017ee ich reklamn\u00e9 platformy boli zneu\u017eit\u00e9 rusk\u00fdmi propagandistick\u00fdmi prostriedkami. Nov\u00e9 pravidl\u00e1 spolo\u010dnosti Google sa riadia podobn\u00fdmi zmenami na vl\u00e1dnych str\u00e1nkach Twitter a Facebook, ktor\u00ed si m\u00f4\u017eu k\u00fapi\u0165 priestor pre politick\u00e9 reklamy. Pevn\u00e1 kontrola V blogu, ktor\u00fd oznamuje zmenu, Kent Walker, senior viceprezident spolo\u010dnosti Google, uviedol, \u017ee zmeny sa podarilo na z\u00e1v\u00e4zku z roku 2017, aby...<p class=\"read-more\"><a class=\"btn btn-default\" href=\"https:\/\/www.erania.sk\/spolocnost-google-meni-pravidla-nakupu-volebnych-reklam\/\"> Read More<span class=\"screen-reader-text\">  Read More<\/span><\/a><\/p>","datePublished":"2018-03-08","dateModified":"2023-04-26","author":{"@type":"Person","@id":"https:\/\/www.erania.sk\/author\/#Person","name":"","url":"https:\/\/www.erania.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/633c8fb9866a4b0403353760c35030d9478298d226363320d7bf91cdc3dbe3b6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/633c8fb9866a4b0403353760c35030d9478298d226363320d7bf91cdc3dbe3b6?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"erania.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.erania.sk\/wp-content\/uploads\/img_a287734_w16535_t1525793087.png","url":"https:\/\/www.erania.sk\/wp-content\/uploads\/img_a287734_w16535_t1525793087.png","height":0,"width":0},"url":"https:\/\/www.erania.sk\/spolocnost-google-meni-pravidla-nakupu-volebnych-reklam\/","about":["Slu\u017eby"],"wordCount":346,"articleBody":"Dopyt je s\u00fa\u010das\u0165ou aktualiz\u00e1cie svojich polit\u00edk, ktor\u00e9 sa sna\u017eia o to, aby politick\u00e9 reklamy boli &#8222;transparentnej\u0161ie&#8220;. Firmy soci\u00e1lnych m\u00e9di\u00ed aktualizovali svoje politiky v d\u00f4sledku zistenia, \u017ee ich reklamn\u00e9 platformy boli zneu\u017eit\u00e9 rusk\u00fdmi propagandistick\u00fdmi prostriedkami.Nov\u00e9 pravidl\u00e1 spolo\u010dnosti Google sa riadia podobn\u00fdmi zmenami na vl\u00e1dnych str\u00e1nkach Twitter a Facebook, ktor\u00ed si m\u00f4\u017eu k\u00fapi\u0165 priestor pre politick\u00e9 reklamy.Pevn\u00e1 kontrolaV blogu, ktor\u00fd oznamuje zmenu, Kent Walker, senior viceprezident spolo\u010dnosti Google, uviedol, \u017ee zmeny sa podarilo na z\u00e1v\u00e4zku z roku 2017, aby bol otvorenej\u0161\u00ed o tom, kto financuje politick\u00e9 reklamy.&#8222;Inzerenti bud\u00fa musie\u0165 poskytn\u00fa\u0165 ID vydan\u00e9 vl\u00e1dou a \u010fal\u0161ie k\u013e\u00fa\u010dov\u00e9 inform\u00e1cie,&#8220; povedal Walker. Okrem toho povedal, \u017ee spolo\u010dnos\u0165 Google v lete uverejn\u00ed spr\u00e1vu o transparentnosti, ktor\u00e1 sa zaober\u00e1 len reklamou zalo\u017eenou na vo\u013eb\u00e1ch. Bolo by to detailn\u00e9, kto si k\u00fapil reklamy a ko\u013eko pe\u0148az\u00ed str\u00e1vil.Zhroma\u017e\u010fuje tie\u017e politick\u00e9 reklamy v datab\u00e1ze, ktor\u00fa bude m\u00f4c\u0165 ka\u017ed\u00fd vyh\u013ead\u00e1va\u0165. Spo\u010diatku sa ID po\u017eiadavky bud\u00fa vz\u0165ahova\u0165 iba na vo\u013eby v USA, ale spolo\u010dnos\u0165 Google povedala, \u017ee d\u00fafa, \u017ee roz\u0161\u00edri pr\u00edsnej\u0161ie kontroly na in\u00e9 hlasy a kampa\u0148ov\u00e9 obdobia.Facebook aj Twitter sa zaviazali poskytn\u00fa\u0165 viac inform\u00e1ci\u00ed o tom, kto si kupuje politick\u00e9 reklamy v pr\u00edslu\u0161n\u00fdch soci\u00e1lnych sie\u0165ach. Zaviedli tie\u017e pr\u00edsnej\u0161ie kontroly, kto m\u00f4\u017ee kupova\u0165 reklamy.Tieto zmeny reagovali na s\u00e9riu spr\u00e1v, ktor\u00e9 nazna\u010dovali, \u017ee rusk\u00ed akt\u00e9ri s prepojen\u00edm na Kreml kupovali politick\u00e9 reklamy a zamerali sa na americk\u00fdch voli\u010dov.Spolo\u010dnos\u0165 Facebook uviedla, \u017ee reklamy, z ktor\u00fdch bolo okolo 3 000, nepodporovali \u017eiadneho konkr\u00e9tneho kandid\u00e1ta, ale namiesto toho zdie\u013eali z\u00e1palov\u00e9 inform\u00e1cie o citliv\u00fdch t\u00e9mach, ako je pris\u0165ahovalectvo.V novembri 2018 sa uskuto\u010dnia americk\u00e9 strednodob\u00e9 vo\u013eby, v ktor\u00fdch bud\u00fa stovky americk\u00fdch politikov hrali na op\u00e4tovn\u00e9 zvolenie.                                                                                                                                                                                                                                                                                                                                                                                        3.8\/5 - (5 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Spolo\u010dnos\u0165 Google men\u00ed pravidl\u00e1 n\u00e1kupu volebn\u00fdch rekl\u00e1m","item":"https:\/\/www.erania.sk\/spolocnost-google-meni-pravidla-nakupu-volebnych-reklam\/#breadcrumbitem"}]}]